$1M Home Page?

File under curious but off-topic - while the professional blogging community debates AdSense positioning vs. Chitika eMiniMalls, this 21-year-old has taken 'site sponsorship' to an extreme selling about 1,000,000 pixels on his site for a $1 each as an idea to fund his university expenses.

In under 5 months he had sold $1M worth of 'ad space'. Sideshow or disruptive innovation? (From an aesthetic perspective I'm praying its the former. Naturally, copycat sites have already been reported ... )